I know it’s old news, but on browsing a Register article about the fruity company’s new plans to scan iPhones for child pornography, I came across this article: Inside our three-month effort to attend Apple’s iPhone 7 launch party.
It’s well worth reading in full, if only to see how companies can twist words to avoid telling the truth.
This is the enduring takeaway.
“The truth though is that large tech companies, especially in Silicon Valley, often use access to their events and their executives as a way to force positive coverage of themselves. If you write one bad thing about them, they threaten to stop talking to you. If you ignore the warnings, they blacklist you.
Unsurprisingly, The Register is not all that flexible when it comes to tech companies trying to intimidate us into writing nothing but positive press coverage. The question you should be asking yourself is: does that mean that everyone who is invited to Apple’s events can be relied upon to self-censor any negative comments? (Quick clue: the answer’s yes.)”
Bear that quote in mind the next time you see somebody reporting on an Apple press conference.