Cycle of language

From the Economist (October 20th 2012):

Nike terminated its contract with Lance Armstrong because of the “seemingly insurmountable evidence” that the former cycling champion participated in doping and had “misled” the sportswear company. Nike’s decision comes after a recent damning report from the US Anti-Doping Agency that marked out Mr Armstrong as a “serial cheat” for taking performance-enhancing drugs and for peddling influence with his teammates to do the same.