Most technology commentators believe the newly launched iPad mini is a move against Amazon’s Kindle Fire. Judging by this extract from Amazon.com’s home page, Amazon are going to meet the challenge head on:
The leading quote is from the Gizmodo site (unavailable just now because of Hurricane Sandy…) and adds salt to the wound of the direct comparison.
As this is an Amazon advert, it’s not exactly balanced. However, it will be interesting to see if Apple fight back using the strengths of their product or the power of their brand. In other words, will Apple be saying “Buy this, it’s a better piece of kit” or “Buy this, it’s an Apple”? The competition should be good for us consumers.
[A tip of the hat to the Register.]
From The Register:
20 August 2012
US-based literature retailer Barnes & Noble today announced plans to bring its popular Nook range of eReaders to the UK market.
The company has revealed intent to crack Blighty this October with the Nook Simple Touch and the Nook Simple Touch with GlowLight.
On top of the hardware, Barnes & Noble will launch the Nook store, bringing roughly 2.5m digital titles across the pond too.
Nook eBook readers have been a huge success in the US and are a major challenger for Amazon’s Kindle dominance.
Whether such impressive figures will be repeated here remains to be seen, but with prices said to be extremely competitive, the future for Nooky in Britannia shows much promise.
As a Kindle fan, this is unlikely to tempt me. However, it’s good to see some serious competition for Amazon, if only to keep them on their toes. It’s also interesting that, despite the iPad’s dominance in the tablet market, there appears to be a separate and distinct market for electronic book devices. Is that because the iPad is too large? Will this force Apple into launching a smaller iPad? Or does the reader friendly display of devices like the Kindle – which are not suitable for browsing the web, games and other iPad friendly areas – trump the fruity company’s trendy looking technology? Truly, we live in interesting times.