The lost art of Celtic spelling

As seen on a recent visit to Herzliya:

celltick

Obviously, it’s not actually a misspelling of Celtic, but it did stop me in my tracks and make me look. Celltick is another example of Israeli technology and know-how in the international world of telecommunications.

[I am tempted to do a drive by posting at some Scottish BDS site, like Celts for Palestine...]

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