Here’s a picture of an advert (from Friday’s Jerusalem Post) for a development by Rothstein in Kfar Yona,
It looks good, doesn’t it?
But would you like to live in a penthouse that is pleasing to the eye, but deceptive? What do I mean? Check out the text:
Oh dear. Another case of inadvertent truth in marketing? Or did nobody bother to actually check the text? Tut, tut Rothstein. Tut, tut Jerusalem Post. You both should be ashamed.
Update: Aaron Silverman points out (correctly) that the text at the top – “multiple breath taking views” should be “multiple breathtaking views”. I suppose they felt it necessary to, er, pause for a breath…