Truth in Marketing? (Updated)

Here’s a picture of an advert (from Friday’s Jerusalem Post) for a development by Rothstein in Kfar Yona,

Looks like a cracking view. Nice place to buy a penthouse?

It looks good, doesn’t it?

But would you like to live in a penthouse that is pleasing to the eye, but deceptive? What do I mean? Check out the text:

Er, hello? Anyone got a dictionary?

Oh dear. Another case of inadvertent truth in marketing? Or did nobody bother to actually check the text? Tut, tut Rothstein. Tut, tut Jerusalem Post. You both should be ashamed.

Update: Aaron Silverman points out (correctly) that the text at the top – “multiple breath taking views” should be “multiple breathtaking views”. I suppose they felt it necessary to, er, pause for a breath…

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