A plug in the Guardian:

Strictly kosher: Jewish slogan tees become a cult fashion fascination

A pair of designers have come up with a range of T-shirts that combine Yiddish expressions and Jewish culture with meme linguistics. Will they catch on?

Don’t they need to catch on first, before they become a cult fashion fascination?

Here’s some more:

It’s tough, when you’re a self-deprecating Jewish hipster of mid-level means, to find humourous Hanukkah presents (dreidel fillers?) for your like-minded friends. Or at least it was until the launch of Unkosher Market, a range of lolzy T-shirts that combine Yiddish expressions and Jewish culture with the meme-linguistics of the day. So there’s “Totes Koshe”, “Matzah Ballin” and an alternative to Taylor Swift’s advice on dealing with tsauris: “Schvitz It Out”. They’re not laugh-out-loud funny, but quite good shitck.

Lolzy? That’s a stretch. Regardless, you can read it all, here.

This way for Unkosher Market.  (Aren’t their prices outrageous?)

Why do I have this gut feeling that the Guardian’s publication of this piece is at least partly intended as a shield against certain criticism?