From the Register:
Game of Thrones author George R R Martin is running a crowdfunding campaign in which he promises to kill you for US$20,000.
The writer has launched the campaign to support a wolf sanctuary near his home in Santa Fe.
As is the case with most crowdfunding capers, this campaign offers rewards of increasing value for contributions of larger sums. The ultimate reward in this campaign, valued at $US20,000, will see the name of whoever forks over the cash applied to a future Song of Ice and Fire novel. Martin also promises that character will meet a graphic and highly unpleasant death.
In other words, you win and you die, a nice juxtaposition with Game of Thrones’ tag line “you win or you die”.