Winning in the app market

From the Register:

Think your brilliant app idea will earn some big bucks? HAH. You fool

Beancounter estimates that fewer than 0.01% of apps will be a financial success

Fewer than one in ten thousand mobile apps are actually going to make any money for their developers in the next couple of years, beancounters at Gartner have warned.

Both Google’s Play Store and Apple’s App Store have over a million apps and games available to download, forcing people to look at recommendations, social networks, ads or their friends to find new apps, rather than trawling through the thousands and thousands available.

Because of this, Gartner is predicting that less than 1 in 10,000 consumer apps will be a financial success.

However, it’s not all about the direct sales success.

That might not be the bad result it sounds like, however, since many apps aren’t actually designed to make money by themselves – they’re just meant to drive folks to companies’ products. There are also more and more apps that are free to download, but make money after that by charging for purchases within the app.

In other words, there’s more than one way to win in the app market. Though, if anyone tells you they have a surefire app winner, be skeptical. Very skeptical.